There are ten things I try to remember every time I am writing a cover letter for a client. These factors help me write a cover letter that creates a good impression. Apply these 10 cover letter tips as your write your own letters.
1) A cover letter has one purpose. Its purpose it to get called for an interview.
If there is any point that should be emphasized more than any other, it is this one. The primary reason you always include a cover letter with your resume is to take advantage of the marketing potential the letter gives you. The following points will help you build the marketing potential of your letter.
2) Address your cover letter to someone who has the power of decision.
If at all possible, secure the name of the person who is going to be screening the resumes. It’s even better if you can find out who is actually making the hiring decision. Other individuals with power could include the person who schedules the interviews. If you can avoid Dear Sir/Madam or To Whom It May Concern, it will show that you have initiative.
3) Make every element in your letter go after your goal of inviting an interview.
Don’t waste your time including information about your hobbies, unless the hobbies give you an edge for the position. Don’t include information that fails to show why you are a logical selection for the position. You want to attract attention to the basis for your application. Stay on point. Keep things brief.